July 14, 2004

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    Will You Be My Friend?

    Only On My Own Turf.

    By Esther Dyson, Editor at Large 


    Special to ZDNet

    July 12, 2004, 3:00 AM PT

    On social-networking Web services:


    Perhaps people will revert to private social networks–ones they
    manage locally….

    Perhaps the law of networks–the strength of a tie degrades
    by the square of the number of links–would become more apparent, and
    perhaps that would be a good thing.

    I’m not sure how good that is as a business model, but it works as a social model.”

    The beautiful, brilliant, and charming Esther Dyson seems to have
    suffered a temporary lapse in brilliance with the above remark on the
    strength of ties in social networks….

    “the law of networks–the strength of a tie degrades
    by the square of the number of links….”

    Here are some useful references encountered while fact-checking Ms. Dyson’s assertion about the “law of networks” –

    Links on Graph Theory and Network Analysis

    The Navigability of Strong Ties:
    Small Worlds, Tie Strength and Network Topology
    (pdf)

    Modeling Coleman’s Friendly Association Networks
    (pdf)

    The Strength of Weak Ties:
    A Network Theory Revisited

    (pdf)

    Scientific Collaboration Networks, II (pdf)
    (Deals specifically with tie-strength computation.) 

    Dynamic Visualization of Social Networks

    and, finally, a diagram of social networks in Shakespeare that
    conclusively demonstrates that there is no simple relationship between
    strength of ties and number of ties:

    Cleopatra’s Social Ties
    (png)

    Perhaps what Ms. Dyson had in mind was the following (courtesy of The Motley Fool):

    “Metcalfe’s Law of Networks states that the value of a network grows by the square
    of the size of the network. Translated, this means that a network that
    is twice as large as another network will actually be at least four
    times as valuable. Why? Because four times as many interconnections are
    possible between participants in the larger network.

    When you add
    a fourth person to a group of three, you don’t add just one more
    networked relationship. You add several. The new individual can network
    with all three of the existing persons, and vice versa. The Internet is
    no different. It became more and more valuable as the numbers of
    computers using it grew.”

    For another perspective on this alleged law, from science fiction author Orson Scott Card, see The Group, a Log24 entry of Sept. 24, 2002.

    Elsewhere, in a discussion of social-networking software:

    “Esther Dyson starts with a request that people turn to their left and
    ask the person next to them, ‘Will you be my friend?’ The room erupts
    in chatter, but, of course, the problem is we don’t have enough
    information about one another to make a snap decision about that
    question.”

    Obviously, ties resulting from such a request will be weak, rather
    than strong.  However, as study of the above network-theory links
    will reveal, weak ties can sometimes be more useful than strong
    ties.  An example:

    Passing the Peace at Mass.

    Compare and contrast with
    Ms. Dyson’s request to turn and
    ask the Mr. Rogers question,
    “Will you be my friend?”

    The best response to this question
    that I know of was contained in
    a good-bye letter from a girl named

    Lucero
    in Cuernavaca
    in the early 1960′s:

    Si me deveras quieres,
    deja me en paz
    .”

    (See Shining Forth.)

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