December 28, 2007

  • Good Friday 2006 continued…

    The Gospel according to
    Harvard Business School:

    Last Temptation
     
    The New York Times today:
     
    NY Times obiturary for Steven T. Florio, 12/28/07

    Teen Vogue

    From The Harbus, the Harvard Business School independent
    weekly, a 4/28/03
    interview
    with the late Steven Florio:

    HARBUS: It seems you attribute the ability to ‘invest in quality’ and
    to say ‘we’re going this direction because it’s going to help us be the
    best’ directly to being a private company.

    SF: For the 10 years I’ve been CEO, that has been the marching order
    I’ve given to my staff, to all the Editors and Publishers, and quite
    frankly the order that has been given to me by Newhouse. Now, this
    doesn’t mean that I don’t get memos from him saying ‘I noticed that we
    spent an additional $100,000 last year on Christmas parties, can you
    please cut this back?’. He’s not a guy who’s just standing on top of
    the building throwing off $100 bills. He wants the company run
    efficiently.

    On the other hand, if I say to him we really ought to take a hard look
    at this idea called ‘Teen Vogue’, he’ll smile, as he did, and say ‘The
    rest of the industry is cutting back, and you want to do a $50 million
    launch?’.

    And I said ‘It’s time. It is time for this magazine, it is time for
    line extension, and we should do it’. I have a management meeting once
    a week, which he [Newhouse] attends more often than not, where I
    presented the new magazine idea to the whole management team, which is
    only 6 or 7 people. I looked at him and said ‘We’re doing it’, and he
    said ‘Go ahead, it’s a great idea’.

    A Great Idea:

    Teen Vogue sidebar: Runway box
    Model:
    Irina Kulikova
    Teen Vogue model Irina Kulikova
    Kulikova

    elsewhere

    Related material:

    Plato’s “Heaven of Ideas”

    Welcome to the Cave
    April 22, 2007

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